Transports i Grues J. Solés is a company of entrepreneurial nature, thus aiming at new goals that encourage a change of image.
To align the company with the new brand concept, Transports i Grues J. Solés has developed an innovative project with the bookstore l’Esquitx (Palafrugell) and the designer Laura Olivet.
This is not only about optimizing the logo, but a whole new system of graphics that has been created to facilitate interaction with the new brand, to show a higher profile and to outstand in the complex media and digital environment.
The main alteration of the corporate image is the symbols’ synthesis and the combination of the logos into one version in horizontal position. This logo-symbol is more adaptable to the company’s corporate support.
The design studio has worked with a single palette of corporate colors, which are black, red, white and green. These are the recurrent colors of Transports i Grues J. Solés.
We have carried out a consulting project and the highly elaborated redesign of the corporate brand. The process has been able to revitalize the company’s emblematic identity while maintaining essential concepts and projecting a new dimension.